Hummy
Challenge
Hummy is a new brand that’s about to hit the markets in the coming months. They are arriving on the scene with a new twist on the popular hard seltzer drink. The client desired a familiar, informative web experience, yet deeply rooted in Korean aesthetics and intertwined with the culture.
Solution
Taking in mind Squarespace’s design constrictions we managed to not just translate the brand from its packaging to the website, but also upgrade and reinforce the brand’s messaging and narrative, creating a clarified vision that can be easily expanded to branding efforts outside of the packaging.
Summary
- + Competitor Analysis
- + A/B Testing
- + Website Design and Optimization
Web Design
The web design is based on three Korean flavors – honey melon, asian pear, and white peach. The website’s vivid color displays serve as a testament to the nostalgic Korean fruits and the culture of the Korean people. The new and refreshing aesthetics provide just the right amount of buzz and joy in order for the audience to feel a connection to the brand.
Taking in mind Squarespace’s design constrictions we managed to not just translate the brand from its packaging to the website, but also upgrade and reinforce the brand’s messaging and narrative, creating a clarified vision that can be easily expanded to branding efforts outside of the packaging.
